PRIVACY POLICY

Firestorm Events Group Limited
Trading as Firestorm Experiences

1. Introduction

Firestorm Events Group Limited (“we”, “us”, “our”) trading as Firestorm Experiences, is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, purchase event tickets, participate in our events, or interact with us in any way.

We comply with all applicable data protection laws, including:

UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Privacy and ElectronicCommunicatios Regulations (PECR)

By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Who We Are

Firestorm Events Group Limited
Trading as Firestorm Experiences
Company Registration Number: 16023801
Registered Address: 128 City Road, London, EC1V 2NX
Email: events@firestormexperiences.com

We act as the Data Controller for your personal data.

3. What Data We Collect

We may collect and process the following categories of personal data:

A. Information You Provide

Directly
Full name
Email address
Phone number
Postal address
Payment information (processed securely by third-party providers; we do not store card numbers)
Date of birth (when required for event age restrictions)
Emergency contact details (for certain events)
Any information submitted through contact forms, surveys, or event registrations

B. Automatically Collected Data

When you access our website, we may automatically collect:

IP address
Browser type & version
Device type
Operating system
Cookie identifiers
Pages visited
Time spent on website pages
Click-through behaviour and navigation paths

C. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Improve website performance
Personalise your experience
Enable essential site functionality
Analyse site usage and marketing performance (See section 11 for full cookie details.)

D. Ticketing and Event Data

When you purchase tickets or register for events:

Attendance records
Seating preferences
Event history
Special accommodation/requirements (voluntarily provided)
Photos or videos captured at events (where consented or legitimate interest applies)

E. Marketing Data

Email preferences
Opt-in communications
Social media interactions

4. How We Use Your Data

We use your data for the following purposes:

A. To Provide Our Services

Process ticket purchases
Manage event registrations
Send booking confirmations and event details
Provide customer support

B. To Improve Our Website & Services

Analyse user behaviour
Improve functionality and performance
Prevent and detect fraud or illegal activity

C. Marketing & Communications

If you opt-in, we may send:

Event updates
Promotional offers
Newsletters
Exclusive pre-sale access

You may unsubscribe at any time.

D. Legal & Compliance

We may process data for:

Tax obligations
Safety and security requirements
Responding to legal requests from authorities

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent (e.g., marketing emails)
Performance of a
Contract (e.g., event tickets)
Legitimate Interests (e.g., improving our website, fraud prevention)
Legal Obligation (e.g., accounting records)

6. How We Store & Protect Your Data

We take all reasonable steps to protect your data, including:

Encrypted data storage
Secure servers and firewalls
Restricted employee access
Regular security testing
GDPR-compliant third-party providers

We retain your data only as long as necessary for legal, operational, or business purposes.

7. Sharing Your Data

We may share personal data with trusted third parties, including:

A. Service Providers

Event ticketing platforms
Payment processors (Stripe, PayPal, etc.)
Email marketing platforms (Mailchimp, etc.)
Website hosting and analytics providers

B. Professional Advisors

Lawyers
Accountants
Insurers

C. Law Enforcement & Legal Requests

Where required by law, regulation, or legal proceedings.
We never sell your data.

8. International Transfers

Some service providers may be located outside the UK or European Economic Area (EEA).
In such cases, we ensure GDPR-compliant safeguards, including:

Standard Contractual Clauses (SCCs)
Adequacy decisions

9. Your Rights

Under UK GDPR, you have the following rights:

Right to access your data
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to certain processing activities
Right to withdraw consent at any time
Right to complain to the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at:
customerservice@firestormexperiences.com

10. Marketing Communications

You will only receive marketing communication if:

You opted in, OR
You previously purchased from us and have not opted out

You can unsubscribe at any time by:

Clicking “unsubscribe” in any email
Contacting us directly

11. Cookies Policy

We use the following types of cookies:

Essential Cookies
Required for basic website functionality.
Performance Cookies
Used for analytics to understand user behaviour.
Functionality Cookies
Remember preferences and improve experience.
Targeting/Advertising Cookies
Used to deliver tailored ads or measure campaigns.

You can manage cookie preferences through your browser settings.

12. Children’s Privacy

Our events and website are not directed at children under 16.
We do not knowingly collect data from minors without parental consent.

13. Changes to This Policy

We may update this Privacy Policy occasionally.
The latest version will always be published on our website with a new “Last Updated” date.

14. Contact Us

For any privacy-related questions, requests, or concerns, contact:

Firestorm Events Group Limited
Trading as Firestorm Events
Email: events@firestormexperiences.com
Address:128 City Road, London, EC1v 2NX